Meet the brands: Laurie Nouchka




 

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Artist Laurie Nouchka creates limited edition drawings and paintings that lift her designs off the canvas onto her unique range of style focused and contemporary wearable works of art.

Embedded in the heart of London, she draws inspiration from the urban landscapes around her. She travels the world for inspiration, immersing herself in each and every city. In doing so she has developed a bold and unique approach to depicting her architectural subjects.

Infused with the expertise of fashion designers, her observational drawings of iconic buildings are translated into geometric and linear forms as repeated patterns across a range of carefully designed garments. The vibrant, abstracted prints reflect the dynamic scenes of the urban landscape offset by the functional, clean lines on the collection.

She has collaborated with Equinox gyms, Kings Cross and Farmer’s Daughter Hotel asthe artist in residence to create bespoke collections in response to their unique architectural story.

All pieces are proudly printed in the UK using Italian lycra and EUROJERSEY sensitive fabrics. They are made in Wimbledon, London, and stocked in the UK, USA, Europe, Australia, Dubai, Switzerland and China. (copied from google docs)


Laurie:

  • Grew up in a small town in Suffolk, but moved to London after university in 2004.
  • Swims and practises yoga everyday, has recently got into surfing.
  • Loved the idea of a famous landmark, ‘reaching up my leg’ and so came up with the idea for the leggings, wore them to yoga classes, gave a couple to some teachers and then the orders started rolling in.
  • Considers the body to be a moving piece of art. Her pieces are aimed at those who move.
  • Each collection is limited edition.
  • Wants the clothing to be practical but also a fashion statement. The crop tops can be worn with skirts and jeans, the leggings under blouses etc.

 

 

You can start rocking these amazing pieces right now! Purchase her work on the GVSCO site.

https://www.greatventuresurfco.com/collections/laurie-nouchka

 

All our artists are truly unique and amazing. Bringing them into the spotlight is our joy and pleasure, head over to site to find out more.

Stay stoked

GVSCO

 

 

 

 

 

 

 

Meet the Labels! Tails and Whales

Founded in 2015 by Luis Vaz, Tails and Whales is dedicated to creating products that focus on form and function, as well as versatility, durability and most importantly, the user experience.

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The brand name originated from the whale, the giant mammal of the deep sea that has adapted it’s form over time to flourish in its natural environment with a strong tail that propels it’s functional movement. This is the core behind the brand identity and what we aim to achieve with some elements of biomimicry to the whale: adaptability, movement, balance and simplicity. Each product resembles and reflects a whale species closest to its design. The Bowhead, a multi-function backpack, is the first product to sprout from Tails and Whales.

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The name represents durability, thickness and a ruggedness that Bowhead Whales possess. As the oldest mammal, the Bowhead represents longevity and quality – a product that is made to last. The Bowhead is the swiss army knife of backpacks, designed to alleviate the pains of organizing and storing surf gear  – on your back, in your car and on and the airplane –  making it  it easier to travel to  your favorite surf-spot, regardless of the distance. The Bowhead is made of water-resistant Cordura, and provides a 35L of total storage space while still being FAA-compliant for carry on travel. The bag is divided into compartments so surfers can keep their gear organized and maintain a separation between wet and dry gear: it includes 5 separate storage areas (2 large, 1 medium and 2 small), all secured with reinforced waterproof YKK Zippers.

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In addition to the standard shoulder straps, the Bowhead features a hook and strap mechanism that allows surfers to attach their bag to the backseat of the car in a matter of seconds. This helps you to organize all your gear while maintaining trunk space, and allows for easy access to the pockets. This unique design also allows the customer to unfold the back into a flat plane that can be used to protect your surfboards while travelling, used as a chair at a busy airport, or as an additional division to store more items. The Bowhead provides all of the features that people have come to expect from a high-quality backpack, and adds a unique level of functionality and performance designed for active explorers that require a higher level of versatility, durability and efficiency.

Our Story

Tails and Whales is owned by Canvaz Design Studio, based in Matosinhos, Portugal. Canvaz was founded and is run by Luis Vaz, an avid surfer, traveller and professional UI/UX designer with over 10 years of experience in branding, marketing, advertising and mobile/web design. Canvaz focuses primarily on developing best-in-class digital interfaces and crafting seamless user experiences for consumer products. Tails and Whales was founded as the Studio’s performance brand, and will focus on the design and development of fashionable and functional gear for outdoor sports – specifically, surfing. The Studio includes a workspace that serves as the company’s headquarters, as well as a showroom for Tails and Whales branded product; all 500 meters from the Beach.

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Inspiration

My profession is as a UI/UX designer, and my passion is surfing. I have spent many early mornings warming up with a cup of coffee just before dawn, trying to preheat my body before jumping into the cold water for a sunrise surf session. I’ve also spent countless hours travelling – driving, flying, walking – in search of the best swell in isolated places. Being able to pick up and move quickly to wherever mother nature decides to create a swell, requires a certain amount of efficiency and discipline in one’s preparations. You don’t want to rush to the beach, only to find that you’ve forgotten your surf wax, or finish your session and not have anywhere to put that soaked wetsuit. But you also have to be cognizant of not overloading or over-packing your bag – being quick, nimble and versatile is the name of the game. To that end, I was always struggling to find a bag that suited my needs; being both large enough to carry my gear, but comfortable and compact enough to travel easily with, and of course durable enough to take a beating. The Tails and Whales performance brand, and our flagship product, The Bowhead surf bag, was born out of my own desire to solve these issues for myself.

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“I started out to create a backpack that allowed me to keep my surf gear organized – large enough to fit the necessities, but compact enough not to slow me down while I went searching for the swell. After selling a number of my own prototypes – literally right off my back – I decided it was time to make a business out of it, which is how Tails and Whales was born.” – Luis Vaz, Founder of Tails and Whales

You can find these guys here and we will also be stocking them in our long awaited store!

Web: http://store.tailsandwhales.com/

Bowhead Product: http://bowhead.tailsandwhales.com

Facebook: http://www.facebook.com/tailsandwhales

Instagram: http://www.instagram.com/tailsandwhales

Fancy: https://fancy.com/TailsandWhales

Tumblr: http://officialtailsandwhales.tumblr.com/

Twitter: http://www.twitter.com/luismvaz

 

 

Meet the Brands! Donk Clothing

Our goal is to create innovative product that can withstand any adventure you can.

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Donk Clothing has been created to inspire and promote travel and exploration, and we want you to join us and share our passion for this way of life and join us on the search for your Essence of Chill! We strive be the best surf and travel lifestyle brand around and create the highest quality gear ready for any adventure!

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Ultimately, Donk Clothing is a brand that wants to make a difference. We want to tell stories, promote a positive message and create a community that encourages others to live their passions and chase their dreams.

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You can find these guys here.