Founded in 2015 by Luis Vaz, Tails and Whales is dedicated to creating products that focus on form and function, as well as versatility, durability and most importantly, the user experience.
The brand name originated from the whale, the giant mammal of the deep sea that has adapted it’s form over time to flourish in its natural environment with a strong tail that propels it’s functional movement. This is the core behind the brand identity and what we aim to achieve with some elements of biomimicry to the whale: adaptability, movement, balance and simplicity. Each product resembles and reflects a whale species closest to its design. The Bowhead, a multi-function backpack, is the first product to sprout from Tails and Whales.
The name represents durability, thickness and a ruggedness that Bowhead Whales possess. As the oldest mammal, the Bowhead represents longevity and quality – a product that is made to last. The Bowhead is the swiss army knife of backpacks, designed to alleviate the pains of organizing and storing surf gear – on your back, in your car and on and the airplane – making it it easier to travel to your favorite surf-spot, regardless of the distance. The Bowhead is made of water-resistant Cordura, and provides a 35L of total storage space while still being FAA-compliant for carry on travel. The bag is divided into compartments so surfers can keep their gear organized and maintain a separation between wet and dry gear: it includes 5 separate storage areas (2 large, 1 medium and 2 small), all secured with reinforced waterproof YKK Zippers.
In addition to the standard shoulder straps, the Bowhead features a hook and strap mechanism that allows surfers to attach their bag to the backseat of the car in a matter of seconds. This helps you to organize all your gear while maintaining trunk space, and allows for easy access to the pockets. This unique design also allows the customer to unfold the back into a flat plane that can be used to protect your surfboards while travelling, used as a chair at a busy airport, or as an additional division to store more items. The Bowhead provides all of the features that people have come to expect from a high-quality backpack, and adds a unique level of functionality and performance designed for active explorers that require a higher level of versatility, durability and efficiency.
Tails and Whales is owned by Canvaz Design Studio, based in Matosinhos, Portugal. Canvaz was founded and is run by Luis Vaz, an avid surfer, traveller and professional UI/UX designer with over 10 years of experience in branding, marketing, advertising and mobile/web design. Canvaz focuses primarily on developing best-in-class digital interfaces and crafting seamless user experiences for consumer products. Tails and Whales was founded as the Studio’s performance brand, and will focus on the design and development of fashionable and functional gear for outdoor sports – specifically, surfing. The Studio includes a workspace that serves as the company’s headquarters, as well as a showroom for Tails and Whales branded product; all 500 meters from the Beach.
My profession is as a UI/UX designer, and my passion is surfing. I have spent many early mornings warming up with a cup of coffee just before dawn, trying to preheat my body before jumping into the cold water for a sunrise surf session. I’ve also spent countless hours travelling – driving, flying, walking – in search of the best swell in isolated places. Being able to pick up and move quickly to wherever mother nature decides to create a swell, requires a certain amount of efficiency and discipline in one’s preparations. You don’t want to rush to the beach, only to find that you’ve forgotten your surf wax, or finish your session and not have anywhere to put that soaked wetsuit. But you also have to be cognizant of not overloading or over-packing your bag – being quick, nimble and versatile is the name of the game. To that end, I was always struggling to find a bag that suited my needs; being both large enough to carry my gear, but comfortable and compact enough to travel easily with, and of course durable enough to take a beating. The Tails and Whales performance brand, and our flagship product, The Bowhead surf bag, was born out of my own desire to solve these issues for myself.
“I started out to create a backpack that allowed me to keep my surf gear organized – large enough to fit the necessities, but compact enough not to slow me down while I went searching for the swell. After selling a number of my own prototypes – literally right off my back – I decided it was time to make a business out of it, which is how Tails and Whales was born.” – Luis Vaz, Founder of Tails and Whales
You can find these guys here and we will also be stocking them in our long awaited store!
Bowhead Product: http://bowhead.tailsandwhales.com